What to Watch Out For When Choosing Clean Eyebrow Products

The clean beauty industry is booming, and consumers are increasingly seeking out products that are not only safe and effective but also environmentally conscious. However, as the demand for clean beauty products grows, so too does the prevalence of greenwashing.

Greenwashing is a term used to describe the practice of making false or misleading claims about the environmental benefits of a product. Companies can use greenwashing to trick consumers into thinking their products are environmentally friendly, when in reality, they are not.

When it comes to choosing clean brow care, greenwashing can make it difficult to determine what products are truly safe and effective. To help you avoid falling for greenwashing, here are some things to watch out for when choosing clean and healthy eyebrow cosmetics:

Companies that use vague terms like "natural" or "organic" without providing specific details about their ingredients or production methods are often engaging in greenwashing. When choosing eyebrow cosmetics, look for products that clearly state what makes them clean and healthy, such as listing the specific ingredients used, and how they are sourced. Here at Tintery, our eleven simple ingredients are clearly stated on our boxes and site, so there’s never any confusion of what you’re putting on your skin. Made entirely from food-grade natural ingredients, Tinty brow gels are vegan, cruelty-free, and 100% natural—it’s clean beauty at it’s finest!

Packaging is another important part of any product, but companies can use it to mislead consumers into thinking their product is environmentally friendly. For example, a product may come in a recyclable or biodegradable container, but still contain harmful chemicals. When choosing eyebrow cosmetics, look beyond the packaging and focus on the product itself. 

Tintery is making strides to improve our eco-footprint, starting with our 100% recyclable packing made from post-consumer recycled materials.

Certifications such as "organic" or "cruelty-free", can be a great indicator that a product is clean and healthy. However, some companies may use certifications without meeting the strict requirements, so it's important to look into the certifying organization and what it takes to earn the certification. 

We are proudly PETA certified vegan and cruelty-free, adhering to their strict guidelines to better animal rights and environmental activism to improve the beauty industry as a whole. To learn more about PETA’s certification guidelines, you can read more HERE

Clean beauty often comes with a higher price tag, but this is because they use high-quality, natural ingredients, and sustainable production methods. However, some companies may use the "clean beauty" label to justify a high price, even if their product contains harmful chemicals or is not environmentally friendly. The beauty of it all (no pun intended) is Tintery’s mission is to make natural brow care accessible to all, and promise our lowest prices possible while ensuring a top quality product made with the highest grade of natural botanicals. 

Do your due diligence and choose clean beauty based on research! This is key when looking for the right clean beauty products. Look for brow care with positive reviews from trustworthy sources, and don't be afraid to ask the company about their ingredients and production methods. Our lines are always open, and we’re happy to discuss our ingredients and practices with you! Education is our passion, and finding the right Tinty brow gel for you is the first step in finding natural ways to care for your brows. For help finding your perfect Gel or shade, drop us a line at hello@tinterybrows.com

Yes, greenwashing is a real problem in the clean beauty industry, and it can make it difficult to determine what products are truly safe and effective. However, by being vigilant and doing your research, you can avoid falling for greenwashing and find the clean and healthy eyebrow cosmetics that are right for you.